SEO Course in Surat

SEO is the thing that each website of companies needs. Every day millions of websites are coming out and no search engines can project all the websites on their first page. Now the question comes that which website will be published and placed at the top? The direct answer that comes here is surely those websites which are having more traffic. It is a fact that after having proper traffic, the site will be placed at the top of the search engines, but the question that comes up here is – why will the visitors reach that site?

Here is What You’ll Get in The Advanced SEO Training

Module 1

Basics and introduction to Search Engines

Intro to SEO
How do Search Engines work?
Indexing & Crawling Basics
How search engine works
Understanding Search Engine Result Page (SERP).
What is Onpage SEO & Offpage SEO?
Ethical (Whitehat) & Unethical (Black Hat / Grey Hat) SEO.

Module 2

SEO Keywords Analysis

Importance of Keywords
Type Of Keyword
Manual Keyword Analysis SEO Techniques.
Keyword Analysis for SEO using Google AdWords Keyword Planner Tool.
Keyword Efficiency Index (KEI)
E-commerce keyword research and analysis tools
Uber Suggest Tool.
Ahref Tool

Module 3

Onpage Search Engine Optimization (Onsite SEO) Training

Page Title Optimization.
Meta Description Optimization.
Meta Author.
Meta Viewport.
Geo Tags Optimization.
Header (H1, H2, H3……H6 etc.) Optimization.
Search Engine Optimized Content Writing & Optimization.
Keyword Placement & Strong & Emphasis tags.
File optimization.
Website Link Structure Optimization.
SEO friendly URL optimization.
Search Engine Optimized Breadcrumbs.
Link Title & Anchor Text Optimization.
Inner Link & Outbound Link Optimization.
Image Optimization for SEO.
SEO friendly Website Structure & Layout Optimization.
Website Footer Optimization.
CSS, Javascript & Coding optimization.
Different Unethical Onpage SEO Practices & how to avoid & fix them.

Module 4

Technical SEO

Responsive web design
Search Engine friendly URL rewriting techniques with .htaccess.
Importance of 404 URL Redirection
301 permanent redirection & 302 temporary redirection.
Canonicalization.
404 broken link analysis & redirection.
Custom 403, 404 error page creations.
Sitemap file.
RSS file.
Robots.txt file.
Link cleaning & Google Disavow tool.
Website loading speed optimization.
Minified CSS (.css), minified Javascript (.js) & CSS Sprite.
Minimizing HTTP calls.
Gzip activation & CDN (Content Delivery Network) management.

Module 5

Advanced WordPress Optimization

Introduction to WordPress.
Domain & Hosting.
Get Premium Theme of $50 Free
WordPress settings.
WordPress SEO Plugins.
WP Yoast SEO plugin.
WordPress WP Super Cache plugin.
Optimization techniques for Google Answer Box.

Module 6

Advanced Offpage Search Engine Optimization (Offsite SEO) Training

Introduction
Factors affecting off page optimization
Importance of off page optimization
What are Inbound Links or Backlinks?
Why Inbound Links are crucial for Search Engine Optimization.
Natural & Unnatural Linking (Ethical & Unethical backlinks).
Different types of backlinks.
Nofollow & Dofollow links & their differences.
Benefits of Editorial Links & risks of Non-Editorial Links.
Backlink Strategy
Current scenario of search engine optimization
On page optimization versus off page optimization
How to build links?
Type of linking methods
Link checking tools
Directory submissions
Social book marking
Posting classifieds
Local listing
Business listing
Forum signatures
Article submissions
Press release submission
Backlinks from .EDU, .GOV & .ORG websites.
Guest Post
Blog commenting.
Classified backlinks
Press Release writing & submissions.
Importance of social buttons and social media
Alexa integration & Alexa ranking.
Link building from Social Networking platforms.
Backlink Anchor Text optimization for natural & ethical SEO.
Question Answer sites.
PowerPoint & other sharable documents creations & submissions.
Youtube optimization & inbound links from Youtube & other video Broadcasting sites.
The concept of Page Rank (PR) OR DA&
How to increase PR OR DA through high-quality backlinks.
Website submission on different Search Engines.

Module 7

Local SEO

Introduction to Local SEO.
Local SEO Basics
The Map Pack
Local SEO Keyword Research
On-Site SEO For Local Businesses
Local Link Building
Google My Business (Google Places) business listing.
Bing Local business listing.
How to rank in the 3-pack
How to build NAP citations
How to optimize your GMB profile
Importance of business reviews on Local SEO.
Advanced Local SEO Tips and Strategies

Module 8

Advanced Mobile SEO

Introduction to Mobile SEO.
Responsive Web Design (RWD).
Mobile separate site.
What is AMP (Accelerated Mobile Page)?
Mobile View Port optimization techniques.
Different elements of mobile optimization.
Fundamental differences between laptop (desktop) and Mobiles’ SEO.
Complete Mobile Optimization.

Module 9

Advanced Google Algorithms, and Site Recovery

Google algorithm updates.
Google Panda (Content) updates.
Google Penguin (Link) Updates.
Google Penguin Real-Time update.
Google Hummingbird (Search Queries) updates.
Google RankBrain Algorithm Update.
Google Pigeon (Local) updates.
Google EMD (Exact Match Domain) updates.
Google Mobile Usability update.
Google Accelerated Mobile Page (AMP) Update.
Google BERT (Bidirectional Encoder Representations from Transformers) Update.
Core Update
Google disavow Tools.

Module 10

SEO Tools

Google Pagespeed Insights.
Moz Local listing score.
Keywordtool.io.
Google Analytics.
Google webmaster tools
Bing webmaster tools.
Opensite Explorer.
Google keyword planner.
Google.com in an Incognito window.
Google Trends.

Module 11

Advanced Rich Snippet Markup – Structured Data

Introduction to Structured Data.
Why Structured Data is important in SEO.
Types of Structured Data.
Schema, the universal Structured Data.
Basic Schema implementation.
Advanced & Nested Schema implementation.
Structured Data or Schema testing.

Module 12

Advanced Conversion Rate Optimization

Introduction to Conversion Rate Optimization (CRO).
On page elements for Conversion Rate Optimization.
Offpage elements for Conversion Rate Optimization.
CRO Metrics.
Conversion Rate Optimization techniques.
What is the landing page?
Landing page types.
Landing page SEO elements.
Landing page SEO.
Sales Funnel

What is SEO? Why do we need to do it?

The main thing that remains here is the optimization of the site and SEO is the thing that is going to do that for the pages. Hence, this is something that every company needs and you can well understand that this is such a field where there is always an opportunity. Career must be set on such a field that has opportunities in them and for that is the need for you to go for an SEO course in Surat.

Now, you cannot get the course from randomly any institute. A certificate of the best institute is something that you need, but more than that you need the details of the course. This is a professional course and the perfect course is one, which will make you professionally sound and unique. For this reason, there is the need of going to the Best SEO Training Institutes in Surat and that is surely the Signify Infotech of Surat.

Why SEO course or training has become important?

There are so many companies, who are dealing with their business only on an online basis and the rest are dealing with both offline and online means. Thus all the smart companies are having their websites or portals or anything on the web. Hence, there are definitely millions of websites and Google will be the hub that will let you know all those sites. On the pages of Google, there will be all the sites, but the visitors often won’t scroll to the next page in their search. Hence is the need to be at the top page, while searched with the respective keywords.

There, two things are important- the first one is the search of the keywords that best narrate the business of the company and that is searched well by the visitors; the second thing is the ranking at the top page with the keywords. In each of the cases, there remains the need for the Google SEO course and thus the SEO courses are turning popular day by day.

Who can join our online SEO training course provided by Signify Infotech?

Signify Infotech is the best name among all the SEO course providers in Surat and is one of the best in the entire state of Gujarat. However, often you find that the engineers are only preferred at the training institutes, but Signify Infotech is not like that. Many professionals are with non-tech backgrounds and have flourished brilliantly in the field of SEO. Hence, Signify Infotech emphasizes all the bachelor degree holders to join the course, who are interested in the course and who do know the basic website and tech gadgets.

Are you looking for Advanced SEO Training?

If you are looking to be the best in the field and is eying to be the master in the field, the best way to become so is to be at the Signify Infotech. We are having the best experts in the field and not only that, our course structure and other essentials are much different from others. While you reach Signify Infotech, you can get assured that you will be a brilliant one in the field and you can brighten your career with our assistance. Hence, if you are looking to be the best in the field, you need some advanced training on the same and that also you can get through the assistance of us. Just take a look at the SEO course fees. You will understand that we are the most affordable too.

7 Problems with Advanced SEO Training Institute

Coming to the issues you face in the case of advanced SEO training, the number of issues is 7 –

  1. The course fees are too high – however, that is not the case with us
  2. The timing of the training is awkward as you are already employed somewhere – we offer flexible timing to the expert learners so that they can accommodate their work and the training together.
  3. The merging of the courses with general SEO Certification programs – here also we are unique as we provide different courses for the advanced learners.
  4. You are staying out and you need to get to the training institute every time for attending the classes – we are having the best SEO Course Online and hence you need not have to reach the institute all the time.
  5. You are running short of time – we are having module online packs and hence when you get through them, you will be remodeling your skills and become an advanced learner online and sitting tight at your address itself.
  6. You often need a good placement after getting through the course – we can proudly announce that we provide a full 100% placement and job guarantee as you pass through the course.
  7. The final thing is that you need a practical course, where there will be some real-time case handling facility along with the theoretical classes – just join the course of us at Signify Infotech, you will soon realize how we create the difference in you with all others.

Thus one thing is clear to you by now – Signify Infotech, when that is there for you, there is no need to get panicked. You will be going through the best possible course while choosing SEO as your stream and that is not all, you will get the best job and career opportunity that you can ever think off.